In February of 2011 I was contacted by Jeff Musson of Maple Leaf Digital Lounge, out of Toronto, Canada. Jeff needed help setting up a flash mob to promote the Maple Leaf Digital Lounge SXSW party and so I orchestrated, promoted and arranged nearly 300 participants to don MLDL branded t-shirts (each emblazoned with a Q-Code that linked to the MLDL website) and freeze for 4 minutes outside the Austin Convention Center on Saturday morning. The video of this mob can be viewed here. You can see me at the 2:41 mark.
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